An identity for an alternative online media streaming platform, promoting cultural diversity and challenging mainstream media sources.
Audience: 18-35 yo. Student Project | TIME: 3 DAYS
CONCEPT: Core idea—curating conversation. The identity draws on conceptual and visual devices such as bold offset framing, cold, diagram inspired illustration and layered imagery. The name is, at once, ironic in it's core belief that knowledge and culture shouldn't be a luxury; and in it's origin of the basic call to action—PUSH PLAY.
Push play for a scroll through the Plush streaming site.
Visual styling and kinetic framing in motion designed to suggest diverse narratives.
UX designed for users needing immediate access to brand new, informative and boundary pushing content.
Street poster series designed to provoke curiosity and engage through minimal text and and quirky and bold visual devices which translate to animated graphics online.
Social campaign—initially quirky, bold and obscure with simple, provocative graphics. By engaging with the social platform followed by the streaming service, the viewer is not only entertained but begins a broadening of their world, promoting cultural diversity.