Push play for a scroll through the Plush streaming site.
Visual styling and kinetic framing in motion designed, to suggest diverse narratives.
UX designed for users needing immediate access to brand new, informative and boundary pushing content.
Street poster series designed to provoke curiosity and engage through minimal text and and quirky and bold visual devices which translate to animated graphics online.
'Plush' naming is derived from the initial concept of 'push play'; a simple call for the viewer to take action.
Social campaign—initially quirky, bold and obscure. Simple provocative graphics. By engaging with the social platform followed by the streaming service, the viewer is not only entertained but begins a broadening of their world, promoting cultural diversity.