BRIEF: Identity for a boutique film festival curated with documentaries exploring the human condition.
CONCEPT: A lighthearted, offbeat approach to counteract the very heavy nature of the films screened. In order to pique interest and conceptualise the content, I aimed to create dual hero images that worked together with the physicality of the brochure, to provoke intrigue and humour. As the festival was to take place in a gallery space I wanted to explore a performative angle, inspired by conceptual abject performance art. Using my own body, restricted materials and carefully cropped framing that was inspired by the nature of documentaries finding stories within the everyday experience. Student Project | TIME: 2 DAYS